For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Tracking your business goals is the key to success. Are you also tracking your digital metrics? If not, you should be using Key Performance Indicators. Key Performance Indicators, also known
For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being
With more than one billion users, including 75 percent of all U.S. businesses, Instagram has become part of our culture. With that said, some may be new to the ever-growing
It’s no secret that people across the world are more distanced now than ever before. Families and friends aren’t the only ones finding quarantine to be challenging — many Atlanta
Looking for ways to get ahead of the competition in 2020 as life returns to normal? As businesses reopen and clients and customers return, it will be ideal to have
How do we typically converse with others? Conversations happen in-person, over the phone, and via text or video chat. These mediums allow us to have meaningful dialogues with clients, colleagues
Several studies done by Gartner and Outgrow back in 2018 predicted that more than 80% of all customer interactions will be handled without a human agent by 2020. Since we
If content is king (and if you’re reading this, you know that it is), video is the crown prince of social media. Video is engaging and fills your channel with
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
