For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
With the Stay at Home Order in effect, many platforms are giving businesses the tools they need to access their consumer base. Instagram is giving users access to direct messages
More businesses are turning to Instagram every day to reach their customers. With over one billion monthly users, your brand could benefit from tapping into this audience, too. Instagram allows
The power of an online community can truly push your company forward and expand your brand awareness even further. That’s why businesses make audience engagement an integral part of growing
We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the
Some Orange County business owners may think that because the economy and their businesses are hurting financially, the first thing to go should be their marketing. At KWSM, we believe
With all the uncertainty of the coronavirus, many business owners are making tough decisions about keeping their marketing efforts going or putting things on pause. At KWSM: a digital marketing
At KWSM, we believe that video is a vital tool in sharing our clients’ stories. Every business has a story to tell and at KWSM, we thrive on helping them
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
