For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business,
Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling
Since early March when the tangible effects of COVID-19 began to be felt across the world, I feel like every time I turn around, I’m getting a notification that a
Headlines set the tone for the rest of your company’s copy. They can be used as the subject line of an email, the beginning of a press release or the
An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years
Beauty brands are using social media to their advantage by showcasing their products to get brand awareness and conversions. However, without a strong marketing strategy, beauty brands may not see
While users turn to social media for inspiration and information, social media platforms such as Instagram, Facebook, and Twitter are trying to make the experience easier. In the news this
KWSM is excited to announce that we’ve received an award naming us the “Best Digital Marketing Storytellers of 2020.” This award is a part of the annual Media Innovator Awards
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
