For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Human connection is important, even on social media. In the world of digital marketing, it can be difficult to effectively communicate to your audience that your business is more than
If you aren’t evolving, you’re dying. This seems to be the motto of our social networking-heavy world. In early September, LinkedIn released not one, but three new features that
Back in March, no one could have predicted how different our daily lives would be more than six months later. While some places in the country are beginning to look
Beauty brands reach a majority of their audience through social media. With different platforms to showcase products, there’s certainly an opportunity to get reach and engagement. But is there a
As a business owner, you are always trying to find ways to raise brand awareness and encourage your audience to buy from you. Now, Google, Facebook, and YouTube are making
Traditional networking is no longer a viable option for many Las Vegas business owners. Monthly industry meetings at Ferraro’s have been canceled and professional happy hours have been postponed. In a
Technology evolves every day, simultaneously transforming the world around us. Many companies have made the shift to incorporating beginner elements like Google Analytics, but there are a lot of more
With three more months to go in what has been described as one of the worst years in recent modern history, the 2020 memes are still going strong. They have
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
