For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads?
A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As we look toward 2021, this
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve
Email marketing is a great channel for getting in front of your audience, no matter where they are. Emails get your brand’s message across and enhance your visibility with people
Influencer marketing is a popular strategy that many businesses use to promote their services and products. In a nutshell, influencer marketing is a mutually beneficial partnership between a brand and
Creating a company listing on Google My Business gives business owners the ability to curate and verify information about their business. This can include location, contact information, hours of operation,
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending
WordPress’s last major release for 2020 – WordPress 5.6 – was made available last week. Named after the legendary singer and activist, Nina Simone, the release came with a host of new
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
