Email marketing is a great channel for getting in front of your audience, no matter where they are. Emails get your brand’s message across and enhance your visibility with people who want to know more about you. One way to continuously keep you at the top of your prospects’ inbox is to implement an email drip campaign.
Automated emails can make a huge impact on how memorable you are, and how your audience perceives your brand. As long as you have an objective in mind, drip campaigns can be an effective tool for driving results from your marketing campaigns.
Re-engage With Contacts
Automated drip campaigns allow you to reconnect with customers and prospects that previously engaged with your business and get them interested again. Segment your list to classify inactive or unresponsive contacts and shoot them an email with a message that will capture their interest. A simple “we miss you” could be just the thing to get them back into the loop – especially if there’s a deal or a promotion involved!
Increase Brand Awareness
When people know about your brand, they keep you top of mind and refer you to friends whenever they need something that your business offers. Sending a string of emails with good information often helps you stay visible and creates a lasting connection with your recipients. Drip campaigns can increase the chances that someone considers your brand when they’re ready to make a purchase.
Nurture Warm Leads
Occasionally, there may be contacts who are interested in you but are not ready to buy. These people may need additional information before deciding to purchase a product or service, and that’s okay. Use drip campaigns to reinforce features and benefits or clarify frequently asked questions. Drip campaigns are a great way to keep delivering information to your audience and help guide them to make a decision.
Marketers who use segmented email campaigns note as much as a 760% increase in revenue.
Does your business need help with email marketing? At KWSM, we create fully-customized marketing plans to attract and engage your audience.
CONTACT US to learn about how we can create an effective email marketing strategy for your business.