For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone
Generation Z can be described as entrepreneurial, tech-savvy, inclusive, well-informed, and strongly rooted in their values. Gen Z is a remarkable generation that has always known a world of technological conveniences.
Automated marketing may sound complicated, but more businesses are opting to use it in their digital marketing strategies. It is a great tool that is a good return-on-investment, makes processes
Social media is a powerful tool your business should be using. With more than 3 billion people using social media across the globe, channels like Facebook, Twitter, LinkedIn, YouTube, and
While many people understand the basic concept of Search Engine Optimization (SEO), most people don’t fully understand its potential impact or how easily it can be implemented into their current
Businesses are more focused than ever on perfecting their customers’ experience. Collecting customer feedback for opinions on your brand, service, and product has become essential. Taking these efforts to social
Having a clean website can play such a huge part in your conversion rate each month. We want our websites to provide good information about the services or products we
While it’s great to have a healthy social media presence, eye-catching graphics, and a big email list, these things are all for naught without an attractive, functional, and user-friendly website.
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
