For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why they should choose you. As
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product
In 2021 Twitter will celebrate its 15th year of providing users a space to communicate with each other, and the platform shows no signs of user activity slowing down. In
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about these changes before their full
Social media channels can function as well-oiled machines to boost your business when you’re constantly pumping out content. However, it’s important to take time to analyze whether what you’re doing
Selling products and services on social media is not something new, but it’s a marketing tactic many small business owners are missing out on. In recent news, the newest social
Podcasting has seen a steady increase in popularity over the past few years. With a wide variety of subjects and 144 million active listeners, podcasts can be a major marketing
Advertisers are finding that even though Facebook video and photo ads are practically indistinguishable in terms of reach, video ads are outperforming photo ads in terms of engagement. Facebook video
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
