How Podcasting Can Help Your Business

Mar 2021

How Podcasting Can Help Your Business

Podcasts are a great way to pass the time when you’re commuting to work, taking a walk, cleaning your house, or winding down before bed. Podcasts have gained popularity over the years because they allow us to fit bits of useful information or entertainment into our busy schedules with minimal effort. If your business isn’t taking advantage of this marketing tool, you might want to consider it. Here’s some insight on how podcasting can help your business.


Showcase Your Brand Personality

People don’t feel connected to businesses, they feel connected to people! Giving customers or clients an opportunity to get to know the people behind your company allows them to see how supporting your business is supporting someone’s passion. The more connected they feel to you, your vision, and your values, the more likely they are to be loyal to your brand.


Educate Your Customers

Podcasts are a great way to educate your customers about what makes your products or services unique. Addressing FAQs and sharing tips and tricks on how to use your products or services can add value to their experience as a customer.


Establish Credibility and Trust

Sharing your knowledge and expertise is a sure way to gain the trust of potential customers. Using this platform allows your business to address their pain points and show that you can provide reliable solutions to their problems. Sharing personal stories from yourself or your customers can also help listeners feel understood and help to build a sense of community with your brand.


Produce Shareable Content

Podcasts offer another outlet for customers to find you. Additionally, most podcasts can be turned into short-form video content for other social media channels like Instagram and TikTok and long-form video content for YouTube. Depending on your brand voice, these short-form videos could even be turned into memes. More formal content could be used to add value to a page on your website by giving additional information and insight. 


Create New Collaboration Opportunities

The podcast world is full of hosts with niche markets and engaged audiences. Collaborating with other podcasters gives you an opportunity to introduce new customers to your brand. Furthermore, these collaborations amplify your reach and your credibility. 


Many companies have found success from starting their own podcast and you can, too! 



77.9 million people listen to a podcast at least once a week, meaning weekly podcast listenership has more than doubled since 2016.


Do you need help producing your podcast and coming up with a marketing strategy? 

CLICK HERE for a complimentary 30-minute digital marketing audit.



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