Tik Tok and Instagram Reels: Which Should Your Business Use?

Mar 2021

Video content is a highly effective tactic businesses use to engage audiences on social media. By adding short video clips on Tik Tok and Instagram Reels, companies have a unique way to share their products and services with their customers. The biggest question many business owners are asking is which platform is right for them. Unfortunately, that question is not easily answered. Although both Tik Tok videos and Instagram Reels are similar, the audiences they serve and their capabilities are very different. Here are the biggest differences between Tik Tok and Instagram Reels and the benefits of adding them to your digital marketing strategy.

Differences in Demographics

The majority of users on Instagram are women between the ages of 25 and 34. When using Instagram, they are looking for product recommendations, the ability to showcase their lives, and to make connections with other people. On Tik Tok however, this audience is much younger and focused on a different goal. Most users fall between the ages of 16 and 24. These users are looking for entertainment, to keep up with trends, and to make connections with influencers. Some of the most popular videos on Tik Tok are dance challenges, while popular content on Instagram is more product-focused.

When trying to decide whether to add Tik Tok or Instagram Reels to your content strategy, start by looking at which platform fits your business’s demographic. If your core audience is in their 30s, they may not be on Tik Tok and won’t see your content.

Benefits of Tik Tok and Reels

As part of the Facebook family, Instagram is a familiar social platform that many businesses already use on a daily basis. By getting your business hooked on Reels and adding these video clips to your strategy, you can leverage the audience you already have and engage with them in a new way. You’ll also be able to organically reach new users and take advantage of the strong profile you’ve already built on Instagram.

Tik Tok, on the other hand, is a stand-alone platform that was originally created to target teenagers. In comparison to Instagram, many brands do not currently have a large presence on this channel. Instead, influencers have dominated this space and provided users the less-curated content they are looking for. 

If you’re looking to add creative video content to your strategy, both Tik Tok and Instagram Reels can be great options for your business. Both allow short-form videos to effectively communicate your message. No matter which channel you choose to use, ensure that it aligns with your brand and supports the overall goals of your business. 

megaphone54% of consumers want to see more videos from businesses.

Do you need help creating engaging content for your business? KWSM has an in-house video team that will help give your brand a human face, and generate the results you’ve been looking for.

CLICK HERE to learn more about adding video to your digital marketing strategy.

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