For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in
Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.
Video content is a powerful asset for businesses, and a YouTube premiere is a great way to share them. YouTube is the world’s second-most visited website and people spend billions
Las Vegas is full of unique places to capture social media content! From The Strip to Downtown to Red Rock – whatever scene you’re looking for, Vegas has it. Keeping
Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content. A call
Google Ads extensions are a great way to improve user experience and encourage engagement. Extensions bring value to an ad by providing relevant information about a business that generates more
This week, Apple rolled out its newest product and privacy changes that will impact data sharing for all IOS users. This policy puts the control of data back into the
LinkedIn has stepped into the spotlight this past year with content creation on the platform increasing by 60% in 2020. Many companies and individual LinkedIn members are producing content to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
