LinkedIn has stepped into the spotlight this past year with content creation on the platform increasing by 60% in 2020. Many companies and individual LinkedIn members are producing content to stay in touch with professional contacts and colleagues during this unprecedented time.
LinkedIn has also transformed from being “just” a recruitment platform to being a professional social media network where people can educate themselves on companies and industries. Video is the most re-shared form of content on LinkedIn, with users being 20x more likely to re-share a video post.
If you want people to help spread your message, video is the way to go. We’ve got a few tips and tricks to optimize your LinkedIn videos and increase exposure.
Focus on One Idea
If you are conveying too much information in a video, it may be difficult for users to follow along. The last thing you want to do is confuse your target audience! Identifying a clear purpose for your content ensures that your message is succinct and easy to understand. And, don’t be afraid to include a call to action about what you want your audience to do next.
Think About Your Script
In addition to focusing on one idea, you’ll want to have a good script to communicate the message you’re trying to get across. Good visuals may capture the viewer, but audio will give them a better sense of your company, brand, and products. If your video features dialogue, make sure it’s authentic and sounds conversational. If you are focusing on narration, make it clear and easy to follow.
Of course, not every video will be scripted, and in this case, outlines and cues can be helpful to produce a more professional video. Pro tip: consider including captions, as a large percentage of on-the-go viewers tend to watch videos on social media without sound.
Keep it Short and Sweet
For LinkedIn, you’ll want to keep your videos at one minute or less with two minutes being the maximum advisable runtime. If your video needs to be longer, you might want to consider creating shorter snippets for social media and linking back to the full-length original.
There are limitless possibilities when creating unique content that will capture your audience and get them interested in what you have to say. Enjoy this aspect, but also make sure you are adhering to the principles of simplicity, script clarity, concise length, and actionable next steps.
38% of marketers post video content on LinkedIn
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