For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
When thinking of paid advertising, your mind probably goes straight to Google ads and Bing ads. Whether you’re an Android or an Apple user, ads are everywhere. But which platform
There’s no denying that the social platform TikTok has created some serious buzz in the last year. The short videos keep users engaged and sometimes even scrolling on the app
You already know that tracking your business goals is the key to success. But are you also tracking your digital marketing metrics? It’s crucial to track the progress of your
This month, we are celebrating the 5-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training. Taylor joined KWSM
LinkedIn is a business networking site for professionals to connect and share content with like-minded individuals in similar industries. LinkedIn is not only beneficial for your personal use but also
Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in
Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.
Video content is a powerful asset for businesses, and a YouTube premiere is a great way to share them. YouTube is the world’s second-most visited website and people spend billions
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
