The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Have you tried promoting your business or brand through Instagram’s television platform? Released in 2018 as IGTV, this feature offers a significant opportunity to engage with your current audiences, appear
TikTok, the newest addictive social media app, has brought in billions of users from all over the world. Harnessing its power for your business can be a game-changer. The platform
Why is creating optimized visual content so important for brands today? Creating content that is visually pleasing plays a huge role in the digital marketing landscape. We live in a
No matter what industry you are in, your website is the digital hub of your business. Current and prospective customers use your website to learn about who you are, what
We’ve all seen the dance challenges and the lip syncs, but the TikTok and Shopify partnership is making the platform more than just a place for funny videos. TikTok is
At KWSM, our team is passionate about sharing our clients’ stories and services through effective digital marketing strategies. We focus on driving new business for our clients and setting them
Popular video-sharing platform TikTok has seen its user base grow exponentially over the past two years. What once began simply as an app where users could create or watch
If you are an independent or small chain business owner in Orange County, it is important to know how to leverage your online marketing and make your business stand out.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
