What Does The TikTok and Shopify Partnership Mean for B2B Companies?

Sep 2021

We’ve all seen the dance challenges and the lip syncs, but the TikTok and Shopify partnership is making the platform more than just a place for funny videos. TikTok is now taking a foothold in the eCommerce space and changing the game for business owners. Learn what these changes mean for your business and if you should be factoring TikTok into your marketing.

Shopping Perks of TikTok and Shopify Partnership

TikTok arrived on the scene in 2016. Since then, the platform has been taking social media and internet users by storm. Currently, TikTok has over 65.9 million users and is using its powerful platform to boost Shopify merchants. In October 2018, TikTok and Shopify first partnered to offer eCommerce sellers the ability to create, run, and optimize their social media marketing campaigns. This year, that partnership has grown even further. Now, merchants will have full access to the shopping tab on TikTok and can integrate a mini-storefront right into the social platform.

In-app shopping has been a popular trend for social media users for quite some time. Instagram and Pinterest are some of the most notable platforms that allow for shoppable images. Many of those users have also benefited from Instagram’s platform checkout feature as well. With this expanded TikTok and Shopify partnership, online retailers can take this same trend to a new audience with an even larger disposable income.

This new storefront expansion can help more than just eCommerce sellers. Service-focused businesses can also benefit from the attention TikTok is receiving.

Benefits for Your Business

Although TikTok is still growing and currently focusing its efforts on product-driven businesses, service-focused and B2B businesses can still reap the rewards of this channel. First, there isn’t much competition on the channel for B2B companies. You have a better chance of having your content seen in comparison to other channels.

Second, 48% of users on this channel are between 18 – 29 years of age. This large age range can help you reach people at several stages of their lives. You can work to become top of mind when they need a particular service and even establish yourself as an expert resource to turn to.

Brand Awareness

The majority of TikTok users come to the channel to be entertained and educated. As a B2B or service-focused business, you can quickly grow your brand awareness through short videos on this channel. Uploading short clips that show a behind-the-scenes look at your company is a great option. You may even consider posting interviews with your staff. This type of content will show the human side of your business and help these millions of users learn your company’s name. 


Another popular reason users come to TikTok is to be taught. Whether it’s a makeup tutorial or even financial advice, users are looking for an expert to show them the way. This is exactly where your business can benefit. Take a look at the frequently asked questions from your clients. Posting 15 – 30 second answers to those questions is a great way to create evergreen content and reach new audiences. You can even direct users to a link in your bio where they can contact you to learn more. This tactic will position you as an expert in your industry and help you stand out on this channel.

Social media can be a powerful tool for your business to grow your reputation and client base. TikTok is one of the top upcoming platforms that might just work for your company. When deciding on what channels you should be using, take a look at where your target audience is spending most of their time. Then develop a strategy that reaches these users in the right place at the right time.


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