For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
We’ve all experienced writer’s block, especially when it comes to the pressure of creating an engaging and exciting social media caption. Good captions, especially on Instagram, have the ability to
Social media is a great way to find new audiences and engage with your current customers. Effective use of social media involves much more than ads and promotions about your
Emojis have been changing up the chatting game since 1997. Yes, you read that correctly: 1997! They have been a way of sharing emotions when communicating via text. It seems
3.96 billion people are active on social media. This gives businesses a great advantage to reach their ideal customers through their marketing campaigns. Running social media marketing campaigns on top
There are a variety of different ways to utilize Instagram to tell your brand’s story and reach new audiences. A great way to connect with followers and showcase a more
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
