How to Create a Custom Location for Your Business on Instagram

Aug 2021

How to Create a Custom Location on InstagramInstagram users often find local companies in their area through Instagram location tags. Users can tag a location in their story or post on Instagram to let their followers know where they were in the post. Tagging custom locations on Instagram is fun for the user and it has many benefits for the business. Below you can learn more about how to set up your custom location and how it will benefit your business. 

What is a Custom Location? 

An Instagram location tag, which is also sometimes called a geotag, is an area identified by the GPS on a mobile device. The tags can either be a general geographical location like a city, or they can identify a business such as a coffee shop. Instagram users can add a location tag to a post or their story. This allows their followers to click the tag and see where the people they follow are. If you have a business, it’s a good idea to create a custom location on Instagram so that people can post about your business and you can expand your reach. 

Why Are Custom Locations Beneficial?

Custom locations are fun for Instagram users to place on their stories and posts, and there are also a lot of benefits for a business. There are more opportunities for new users to find where the people they follow are eating, shopping, or having a good time.  Custom location tags put your business on the map and increase your company’s exposure. In addition, when you’re looking for ways to promote your business on your own Instagram feed, your business can easily find user generated content by searching for your own custom location

How to Create a Custom Location

Creating a custom location on Instagram is simple. Here are step by step instructions: 

  1. Log in to your Facebook account 
  2. Click “Check-in”
  3. Type the name of your business 
  4. Scroll to the bottom of the list provided and click “Add”
  5. Fill in the information needed to create your custom location
  6. Tap “Save Custom Place”

After completing these steps, users will be able to add your custom location to future posts and stories. 


81% of people use Instagram to research products and services. 


Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.


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