The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Instagram Guides is one of the newest tools to hit the platform. This new feature gives users a simple way to share step-by-step guides, tips, and recommendations. Each guide contains
Social media apps are a great tool for bringing awareness to your business. The opportunity to engage with people in your target audience is invaluable and regular social media management
Loyalty programs and coupon codes have been popular tactics many businesses have successfully used to nurture their client base and keep them coming back for more. Recently, however, some companies
Last year, on January 25, 2021, KWSM Senior Web Designer Angie Smith celebrated her 5-year workiversary at the agency. To honor her loyalty and unwavering commitment to our team and
As a business owner, you want your company to reflect its values online through social media content. Every post gives you the opportunity to amplify your views and what you
Text message marketing has grown in popularity in the industry. Currently, 9 out of 10 consumers prefer to receive text messages from businesses over other forms of communication. Because of
As part of the nurturing process, social media advertising is an ideal way to nurture your warmest leads. The best way to do this is through retargeting ads. These ads
Emails are an effective way to nurture your audience and increase your leads. With so many email marketing strategy possibilities, it’s important that you have the right tools to help
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
