Blog Uses Throughout the Marketing Funnel: Awareness, Engagement, and Conversion

Feb 2022

There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to target audiences at the three different stages of the marketing funnel. In this article, we’ll discuss how you can use blogs throughout the marketing funnel to get the most out of your content marketing strategy.

Stage 1: Awareness

Blog articles can be used to create awareness for your brand and products. By publishing high-quality, informative content, you can attract new readers who may not have heard of your business before. And the best part? Blogs are a great way to nurture leads and convert them into customers down the road.

Stage 2: Engagement

Once you’ve captured the attention of your target audience, it’s important to keep them engaged. That’s where blogs come in once again. By publishing regular content, you can keep readers coming back for more. And when they’re engaged with your brand, they’re more likely to convert into customers.

Stage 3: Conversion

Finally, once you’ve engaged your target audience, identified where they are in the buying decision process, and driven them to your website, it’s time to convert them into customers (or sales qualified lead). This is where call-to-action (CTA) buttons come in handy. By including a CTA in your blog article, you can prompt readers to take the next step towards becoming a customer. Whether it’s signing up for your newsletter, submitting a contact form, or purchasing a product, CTAs can help you convert blog readers into paying customers.

As you can see, blogs are a versatile marketing tool that can be adapted to speak to audiences at all stages of the marketing funnel. By using them throughout your marketing strategy, you can drive more traffic and conversions for your business.

Need help creating high-quality blog content? Contact us today!

megaphone75% of people prefer reading articles under 1,000 words.

Our team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, landing pages, white papers, e-newsletters, and email drip campaigns that will keep your fans engaged.

CONTACT US to learn more about creating the results you’re looking for with an effective content marketing strategy.

Signature of David, KWSM Digital Marketing Strategist

Fill out the form below to start your conversation with KWSM.

Core Values at KWSM a digital marketing agency