For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
At KWSM San Diego, we’re celebrating a couple of recent title changes – Junior Digital Marketing Specialist Niamh Varian has now become a Junior Content Creator and Digital Marketing Specialist
Featured snippets are an important element of search engine optimization (SEO) that can help your business be seen by a variety of prospects and current customers. However, understanding how featured
A marketing newsletter can be a powerful way to educate your audience, build connections, and grow your leads. 59% of consumers say that marketing emails have influenced their purchases. A
The countdown is on for the coming year, and several 2024 marketing trends are on the horizon. How are you evaluating your 2024 plans? Now is the time to evaluate
Growing brands with tighter marketing budgets often come to the same realization: that they need content marketing. Paid ads, be it on Google, Facebook, or LinkedIn, can come with a
Move over Reels, the OG of social media video is changing the dynamic, as YouTube Shorts are the newest snackable video content your business could be benefiting from. Created from
AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that
YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
