For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the
When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This was entirely new to me,
Storytelling isn’t a lost art. We see it in every movie, novel, and conversation between friends. It’s time to capitalize on the comfort that your customers find in a good
Businesses, like people, are entities that have character traits, personalities, and histories. If you own a business that lacks either brand direction or brand story, you more than likely already
Over 1 billion hours (yes, Billion with a B) of video is watched daily, according to YouTube. By leveraging the power of YouTube and partnering with a video marketing
As a business owner, tracking the effectiveness of your online efforts is essential to make informed decisions about how to grow your business. Google Analytics is a powerful tool that
When I first joined the KWSM team in 2019 as a Content Editor, I was motivated to learn as much as possible about digital marketing and ways to best serve
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it? We’ll answer the second question
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
