The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Pinterest can be a valuable resource for promoting your business, but many people don’t quite understand how to effectively use it. There is more to it than just pinning pretty
One of the most underutilized tools that Facebook has to offer is their Graph Search. This feature is a powerful tool that will help you gather useful information about your
Have you been getting ho-hum results from your LinkedIn efforts? Don’t throw in the towel; an underwhelming experience on the site might be the result of some typical, yet reversible,
Social media has given business professionals a whole new way to network. Businesses can promote product or services, expand brand awareness, and connect with potential partners and clients, all online.
As Facebook reach continues to decline, many businesses are beginning to utilize Facebook groups as a way to supplement their community building and marketing efforts. Facebook groups make it
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
You’ve written an entertaining and informative blog post, now what? How do you get people to read the post? Sharing the post on social media is important, but what’s that
I have a confession to make. Growing up, I was scared of ghosts. I watched The Sixth Sense- you know the “I see dead people” movie – at a friend’s
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
