You want your company to stand out, and not just for what you sell or the services you provide. The vibe of your workplace, the camaraderie among team members — this is the stuff that can make someone excited to join your team.
You likely already know the value of employer branding in attracting top-tier talent and boosting your overall reputation. With over 13 years of experience in honing companies’ employer brands, we’ve distilled it down to three straightforward, impactful strategies that you can start implementing today.
3 Ways to Improve Your Employer Branding
Whether you’re looking to make your first hire or your hundredth, these employer branding strategies will help. When done right you position your company as a great place to work and a place to grow and succeed.
1. Showcase Your Company Culture on Social Media
Your culture is your brand’s heartbeat. Forget about stock images and generic corporate slogans; your culture is what really sets you apart. Let your social media platforms be a canvas to paint a vivid picture of what it’s like to work at your company. Celebrate achievements, milestones, and team-building activities to show that you value your staff.
By sharing authentic photos and videos of your team on social media, you provide a genuine glimpse into your company culture. This authenticity resonates with potential hires, offering insight into who you are beyond mere job descriptions.
“Job seekers aren’t just scrolling through your social media to see if you’re trending. They’re evaluating whether your workplace aligns with their own values and aspirations. The goal isn’t to go viral, but to present a curated, authentic snapshot of your culture, benefits, and the incredible people that make your company what it is.”
– Miranda Vazquez, Junior Content Creator, KWSM
2. Create a Culture Blog
Do you have stories to tell? Start an in-house culture blog to share what makes your workplace tick. This is your chance to pull back the curtain and offer a glimpse into daily life, special projects, and even those fun Friday get-togethers. It’s not just a blog; it’s a library of your company’s best moments, written by the people who experience them. KWSM has its own “Inside KWSM” culture blog where we share anything related to our team.
Think about it, a culture blog is like having a dedicated storyteller that engages both your employees and potential hires. While your team gets to celebrate shared milestones, job-seekers get a preview of what they can be a part of.
3. Work with an Employer Branding Agency
Tackling an employer branding strategy on your own can quickly consume time and resources, and let’s face it—sometimes you need a pro to bring it all together. An employer branding agency like KWSM steps in as your trusted advisor, armed with a toolbox of specialized skills in storytelling, social media planning, and authentic content creation. We know how to spotlight the elements that make your company a desirable workplace, without resorting to generic or superficial tactics.
Opting for professional assistance does more than just lighten your workload. It equips you with advanced strategies and technologies to showcase your employer brand in an impactful way. Whether that’s through genuine employee testimonials, a captivating company culture narrative, or a finely-tuned social media presence, you’ll end up with a brand that draws in top-tier candidates and keeps your existing talent engaged.
Improve Your Employer Branding Today
As an employer, we know you’re invested in improving your employer branding—and for good reason. A compelling employer brand isn’t just about attracting top talent; it’s about retaining your all-star employees and even boosting overall company performance.
The strategies we’ve explored today – social media, culture blogging, and working with an employer branding agency – are initiatives that can shape your brand’s narrative and resonate with both your current team and prospective hires, but this is just the beginning. Ready to take your employer brand to the next level? Fill out the form below and speak with a member of the KWSM team!
