For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
How do you identify the goals of a digital marketing strategy? Setting and pursuing goals is often the biggest difference between successful digital marketing campaigns and struggling to make an
Refreshing your website or building a website can seem daunting with all of the moving parts and decisions that need to be made. As a Project Manager at KWSM, my
Who can execute my digital marketing strategy? When you’re ready to step up your digital marketing efforts, it’s hard to know who to trust to carry out your plans. Finding
Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
Marketing is an industry that’s all about understanding how people think and connecting with them, which is true throughout the entire process, not just when targeting audiences. As an agency,
What should a digital marketing strategy contain for your business? Discover the can’t-miss components you need in this post.
Your new business must have a digital marketing strategy to propel it to the next level, by reaching your starting audience and generating new leads.
I recently had the opportunity to take part in the mentorship program here at KWSM: a digital marketing agency. I was lucky enough to be paired with Brianna Zambrano, a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
