Who can execute my digital marketing strategy?
When you’re ready to step up your digital marketing efforts, it’s hard to know who to trust to carry out your plans.
Finding a partner or employee with the necessary knowledge to develop a successful digital marketing strategy can be challenging, especially when you consider the ever-changing landscape of online marketing.
As an industry-leading digital marketing agency since 2010, KWSM has assisted hundreds of businesses achieve their digital marketing goals through strategic execution. Our team of more than 40 in-house professionals has a track record of producing real results, and we have a diversified client base from a range of industries.
As a digital account manager with KWSM, I am proud to be part of a company that consistently delivers impactful digital marketing solutions. We are a trustworthy source of knowledge and direction in the industry because of our depth of experience and dedication to staying at the forefront of digital marketing trends.
In this post, we’ll cover what to look for in a digital marketing agency and go through key factors to consider when choosing the right partner to execute your digital marketing strategy.
How to Execute a Digital Marketing Strategy Effectively
Are you prepared to maximize your digital marketing strategy’s potential? Let’s begin by talking about the key elements you need to consider to execute your strategy effectively and drive impactful results for your business.
Marketing Agency vs. In-House
The first decision you’ll need to make regarding digital marketing strategy execution is whether you’ll partner with a marketing agency or try to do everything in-house.
While neither scenario is perfect, we recommend hiring a marketing agency for at least three reasons:
- Depth of Knowledge. When you hire an agency, you’re getting a team of specialists and subject matter experts who can apply hard-earned marketing lessons to your campaigns. When you hire one or two people in-house to run your marketing, you may be limited by the comparatively small amount of industry knowledge – and since in-house employees only work for one client (you), they won’t be able to apply lessons learned in other marketing campaigns to their outputs for you.
- Affordability. In addition to a greater sum of overall knowledge, the cost of hiring a marketing agency will be lower than adding to your staff – especially when you consider peripheral benefits like healthcare, time off, and other internal employee needs.
- Flexibility. When one or two employees are handling all of your day-to-day marketing operations, it can be hard to pivot quickly to a new direction that capitalizes on market changes. If you have a team at your disposal, however, they can work quickly to develop a new plan and assets that serve your needs better.
None of this is to say that the first agency you find will be a good fit, of course. If you do decide to go the agency route, there are more elements for you to consider before you sign on the dotted line.
Evaluating Specializations and Experience
It’s important to evaluate the knowledge and specializations of prospective partners before choosing them to carry out your digital marketing strategy.
You’ll want an agency that can demonstrate its capabilities in a variety of digital marketing specialties, including:
- Lead Generation
- Search Engine Optimization (SEO)
- Pay-per-click (PPC) advertising
- Video & photography
- Social media marketing
- Content marketing
- Email marketing
It can also be beneficial to work with someone who has a prior understanding of your target market and competition, so take their experience in your field into account.
That said, sometimes firms that only specialize in one industry can become narrow in their focus and may not bring new ideas to the table, so don’t prioritize previous experience over other qualifying factors.
The agency you choose to execute your digital marketing strategy shouldn’t just have “specialties” in an abstract sense. They should also provide success stories that demonstrate a proven track record of results. In fact, this is one of the most important factors to take into account when you choose a partner for your digital marketing plan.
Look for testimonials, case studies, or client references that include measurable results. A qualified firm will have specific examples of how they helped organizations achieve their digital marketing objectives.
Metrics related to these outcomes may include higher conversion rates, better search engine rankings, more website traffic, more leads, or ROI from a successful campaign.
For instance, one KWSM client who sells light therapy devices to medical practitioners enjoyed a significant boost in qualified leads in the past year, to the tune of 90,000 Google ad impressions and more than 400 leads.
By leveraging tactics in our digital marketing strategy like SEO (search engine optimization), we have consistently delivered significant results in organic traffic, which increases lead generation opportunities for our clients.
Who Can Execute My Digital Marketing Strategy Goals?
Comprehension of your business objectives is a crucial consideration when choosing the best partner to execute your digital marketing strategy.
An in-depth understanding of your company’s objectives, target audiences, and unique value proposition is necessary for effective digital marketing. Look for a partner who will take the time to understand what you want to accomplish and translate those goals into effective online marketing tactics.
If you want to raise brand awareness, increase website traffic, generate leads, or increase sales, your agency partner should develop a strategy and choose tactics that will align with your larger business goals.
By choosing a partner who understands your business objectives and how to reach them, you can ensure a customized approach that is in line with your vision.
“Every digital marketing tactic in your strategy should be used to get closer to your goal. The most effective strategies span multiple platforms and provide multiple touchpoints while driving users to take one specific action. While you might see other KPIs increase along the way, streamlining your work toward one objective will make your digital presence more cohesive and leave no room for users to wonder what action you want them to take.”Meredith Ashburn, Senior Digital Marketing Strategist, KWSM
Be Collaborative and Communicative
All of the stakeholders involved need to cooperate and communicate effectively to execute a digital marketing strategy successfully.
Seek out an agency that is open to collaborating with you during all stages of the project. The right partner will be candid, receptive to new ideas, open to criticism, and proactive in sharing updates and insights.
Again, open and timely communication is the key to keeping everyone on the same page and adapting your strategy to maximize your chances of digital marketing success.
Where to Begin Executing Your Digital Marketing Plan
The success of your company can be greatly impacted by your choice of partner for the execution of your digital marketing plan.
Choose a trustworthy partner who will support your objectives and enable you to get the desired results by taking into account variables like track record, knowledge, and collaboration.
We urge you to consider your alternatives, ask the proper questions, and make a well-informed choice as you start this journey because doing so will put your digital marketing efforts on the correct track.
KWSM Can Execute Your Digital Marketing Strategy
Businesses that effectively implement a digital marketing strategy experience a 2.8 times higher revenue growth compared to those that do not have a strategy in place.
When you’re looking for a trusted partner to execute your digital marketing strategy and drive meaningful results, contact KWSM. Our strategy team is ready to discuss your goals and create a customized plan tailored to your unique needs.