So you’ve started a company but are unsure about how to reach and connect with your target audience. Managing a business is no walk in the park, there are administration tasks, team management, and other daily operational tasks that can add to your daily stress.
As a Digital Account Manager at KWSM, I’ve had firsthand experience with implementing digital marketing strategies for new businesses. I’ve heard their frustrations and challenges when it comes to marketing a new business, and have created and implemented well-structured digital marketing strategies that provided solutions to their marketing obstacles.
What is a Digital Marketing Strategy?
A digital marketing strategy is defined as a well-constructed plan that targets marketing goals and initiatives through the use of digital platforms.
It features some tactics such as:
- Social Media Management
- Content Management
- Email Marketing
- PPC advertising
Additionally, it can help with lead generation, making concise data-driven business choices, and staying ahead of the curve. Business owners must understand what goes into creating a killer digital marketing strategy. It is not only impactful for the customer experience, but also vital to the success of your business in today’s digital landscape.
Each digital marketing strategy is different, but they all have a similar goal in common, and that is to establish and reach your target audience and generate new leads. Having a plan for digital marketing is the best way to remain efficient and committed to the success of your new business. See what the KWSM Vice President of Strategy has to say about the difference a digital marketing strategy can make.
“Some businesses focus on one area in digital marketing, but digital marketing is best-executed top down – with business and marketing goals dominating a comprehensive strategy. Once that cohesive strategy and brand messaging are in place, individual tactics can be utilized and those areas of focus need to be tailored to the needs of the audiences within each channel. ”
– Jeff Soto, Vice President of Strategy and Client Relations, KWSM
Reaching Your Target Audience
A good digital marketing strategy incorporates an analysis of your target audience and uses that data to determine which digital platforms would be the best fit for connecting with your audience.
To bridge the gap between your business and its target audience, we utilize social media marketing if a client’s audience is frequently using social platforms to receive information.
We like to use methods like Pay-per-click (PPC) and Search engine optimization (SEO) marketing to have a website and content placed close to the top of the search engine’s list. This can especially be effective if the audience is looking for services and products online.
Generating New Leads
Once your target audience is established, and we know where to find them; we can now determine the best tactics to capture the attention of the potential customers. From our prior analysis, we’re able to create specific messaging and content that’ll resonate with your visitors and turn them into a customer. Some of our tactics for achieving lead generation include creating engaging content that includes contact form fills or targeted marketing campaigns on social media or search engines.
Acquiring new leads is an ongoing process that is constantly striving to connect your business with its target audience, and a proper digital marketing strategy will feature these opportunities to grow and evolve with your audience.
Case Study: In Spring 2022, an Atlanta-based wealth management firm partnered with KWSM, to overhaul its outdated online presence. Though initially skeptical about gaining qualified leads online, the firm’s collaboration with KWSM led to the acquisition of two multi-million dollar leads within just two months of launching their new digital strategy. KWSM’s two-phase approach included a complete website rebuild with user-friendly design, updated SEO, and interactive elements, along with video content showcasing the firm’s team and a comprehensive social media revamp. The firm, which had previously relied on referrals and traditional marketing, was transformed by an effective digital strategy, realizing substantial new business opportunities and confirming the power of digital efforts in reaching high net-worth clients.
Get a Digital Marketing Strategy for Your Business
Digital marketing has become the most effective way to connect with your target audience and cultivate new leads. Here at KWSM, a digital marketing agency, we’ve seen many new businesses struggle because they did not fully understand the importance of a digital marketing strategy to launch their business initiatives. That’s why we take the time to build a custom in-depth digital marketing strategy for each of our new clients.
If you’ve just launched your new business venture or maybe need to revamp your initiatives for an established business, we’ve got you covered! Our team of marketing strategists are here to help you so that your business can adapt and thrive in today’s digital world.
Fill out the form below to talk to our team about getting a digital marketing strategy for your business.