The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Much like launch pads help spaceships defy gravity and send astronauts hurling into space, an effective landing page can skyrocket your company’s exposure and have you exploring exciting new territory:
Don’t be afraid of the ghost – we’re talking about Snapchat – the storytelling social platform that might be a great tool for your business. If you’re wondering whether it’s
A milestone this week for Twitter, the social media platform that allows you to spread your message to the world, 140 characters at a time. While some view Twitter as
The days of scrolling back to the last post on your Instagram timeline are about to be over. Instagram is ditching a chronological feed in favor of an algorithm-based feed.
Successful business people commonly joke, “if I could only clone myself.” When it comes to creating content, your next best blog may come from successful content you’ve already written You
Easter is still a week away but the latest social media changes could have you laying an egg just in time for the annual hunt! A well-known whiskey brand took
Between the release of Buyable Pins and the over 100 million active users, Pinterest has proven itself a true powerhouse in the social media world. As an incredibly effective E-commerce
Move aside Casper, Snapchat is becoming the friendliest ghost around! The hottest social media platform is unlike Facebook, Instagram, Twitter, or any other. And businesses need a bold strategy to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
