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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
The Psychology Of Color in Branding
The majority of consumers are unaware of the amount of psychological theory behind the logos of the major brands they know and love. Any large, successful organization knows that choosing
How to Create The Best Facebook Content For Your Business Page
The best Facebook content is content that makes people interested in your business. But for many business owners, it can be difficult to determine what qualifies as good, shareable
Strategies to Improve Your Content Marketing Conversion Rate
You developed a great content marketing strategy and meticulously built out your content calendar resulting in lots of eyes on your website. That’s fantastic! However, you may be noticing that your
Instagram Debuts In-Demand Feature
Love is in the air and the social media platforms you’re crushing on are sending some affection your way in the form of updates. Managing multiple profiles just got insta-easy,
‘Pics Or It Didn’t Happen’ – How Instagram Has Changed the Immediacy of Social Media
Ten years ago, social media was born out of the need for people to stay digitally connected in real time. Little did many of the early software developers realize that
Your Customers are on Facebook; Are You?
In addition to running social media channels for businesses, we teach business owners to run their own social media campaigns. We’ve been holding Social Media Bootcamp for more than 5
Your Guide to Choosing the Right Type of LinkedIn Ad
LinkedIn ads are more expensive than Facebook ads, but based on your objective, they can yield better results for your business. LinkedIn ads are a great tool for business-to-business interaction,
How to Choose a Logo For Your Brand
Choosing a logo for your brand can be intimidating; you want to convey a lot of information about your company, but you get very little space! In addition, your logo