The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Although social media is intended for live use, that doesn’t mean businesses always have the time to post several times a day. For many companies, scheduling out tweets has become
From products and payments to partnerships to grow the user’s experience, social media is evolving at a faster pace than ever. Facebook is now allowing you to take care of
Twitter changed social media when it introduced the world to the #hashtag in 2007, giving new meaning to the otherwise overlooked pound symbol. Since then, all channels recognize the power
You can’t have a business plan without including a plan for running social media. Having an online presence is essential to establishing your brand, reaching potential customers, and getting your
Twitter has always been a platform in which users expect up-to-the-minute information and instant responses on their timeline. Whether it is a favorite from using a trending hashtag, a friend’s
So you’re in the middle of hiring new talent and want to utilize social media? There are best practices for that too. From making sure a candidate is the correct
Twitter is cutting down on what counts toward character limits, while Pinterest is reaching out to businesses of all sizes with its new “Promote Button,” and Instagram is giving more
It’s Bootcamp season here at KWSM! Three times a year, we open up the factory and share our knowledge with small business owners and professionals that want to grow their
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
