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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
4 Under-the-Radar Instagram Features You Should Utilize
You may have noticed that Instagram recently made several new updates. The social media giant is always evolving, making it harder for businesses to stand out. A successful Instagram account
Five Tips For Building Your Company Website
When building a new website for your business, it can be easy to get caught up the excitement of getting everything finished and sharing your brand new website with the
Why CEOs Should Use Social Media
Let’s face it, social media is not going away. In fact, social media continues to grow, not only in the volume of users, but with channels adding new functionalities. While
Syndicated Streaming on Social Media
Facebook could be on the verge of a huge touchdown with the NFL, while it cleans up a fumble with one of its notifications. But the biggest news is a
How To Maximize Your Carousel Ads
Facebook carousel ads are a fantastic way to tell a story on social while simultaneously driving e-commerce sales. Different from a traditional Facebook ad, the carousel structure of the
What’s New Now: Facebook Live Stream
Facebook Live Stream is going mainstream! Always one to stay on top of the latest trends, the social network has hopped on the live streaming bandwagon with its new video
Clean-Up And Sharpen Your Social Media Act
It is easy to get comfortable and fall into a routine when posting daily content for your business online. But sticking to your same schedule month after month may prevent
Why Your Company Page Shouldn’t “Like” Its Own Content
“Liking” your own content is like giving yourself a high five after you tell a joke; of course, you enjoyed your story, otherwise, you wouldn’t have told it in the