The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
‘Tis the season for New Year’s resolutions! Just as you set goals for yourself going into 2017, your business can benefit from social media goal-setting. There’s no better time to
Tis the season for savvy social media campaigns, which means businesses must identify creative and festive ways to connect and engage with their customers. It is important for businesses to
Do you hear that? That’s the sound of your audience talking to you online. Are you listening? Social media is about more than just creating and distributing content. Sure, you
You know those Instagram followers who look but don’t touch? They scroll through their feed and lurk on profiles for hours on end without so much as liking a single
Every social media platform seems to be concentrating on offering live content sharing! Most recently, Twitter announced its new live video feature that joins Instagram and Facebook when it
Go big or go home, right? Not always. From a young age, we’re often taught to dream big, shoot for the moon, and never settle for less than what you
2016 has proven to be the year of live video! Following the likes of Facebook and Instagram, Twitter has finally debuted its highly anticipated live video capabilities powered by Periscope.
LinkedIn is an incredible networking tool for businesses. With a community of professionals at your fingertips, LinkedIn Company Pages provide the opportunity to target the right people to build a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
