The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s the case of the missing following feed. No, you weren’t the only one to notice that earlier this week, Instagram removed the Following Activity tab without warning, changing
It doesn’t matter whether your business sells products or offers a service, your customers and clients need to understand what you offer and why. While your website may have product
When you search for the core values of KWSM, the first definition you will find is creative. Creativity is the secret sauce behind so much of the magic that our
Email is an integral part of daily life. By 2022, the amount of global email users is expected to reach 4.3 billion users. That is half of the world’s population.
This week, Facebook and Instagram take small steps to make big changes while YouTube trusts users to censor content themselves. Facebook Hides Like Count In early September, there were rumors
We see them all the time as we scroll through our newsfeed on Facebook, but have you ever wondered how Facebook ads really work? They can be intimidating for many
The future is mobile. You might even be reading this on your phone right now! The truth is that adults spend nearly three hours of their day on their phone,
When you search the word loyal, you can’t find a definition that doesn’t have a dog in the example. At KWSM, we love our loyal office dogs, but being loyal
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
