Facebook Ads: Why Are They Important?

Oct 2019

facebook adsWe see them all the time as we scroll through our newsfeed on Facebook, but have you ever wondered how Facebook ads really work? They can be intimidating for many businesses, but there are several reasons why they can help your business – whether it’s a product or a service.


You Can Reach Your Exact Audience

If you have ever tried to advertise, you know that it is a challenge to find the right avenues to market to your target audience. With Facebook Ads, you have the ability to get in front of specific audiences. The options are seemingly endless to pinpoint your buyer down to the age, hobbies, or life conditions your target may have.  


They are Cost-Effective

Have you ever tried direct mail?  It’s pretty pricey. Sure, direct mail can cover a lot of ground, but how effective is it to essentially shotgun blast your message to each mailbox in a zip code or neighborhood?

Facebook can help you find exactly who you are looking for, and they will do it for you based on your budget. You could run an ad for $5 a day if you wanted, and reach a good number of people. This approach protects your budget, allowing you to tweak while zeroing in on your target buyer. With Facebook ads, you are getting a bang for your buck, and you get to see results.


Your Data is Very Revealing

Is your audience on their smartphones or a desktop?  Is your audience 25-34, or are they 55-64? You may notice different factors that allow you to eliminate costly ad spend. If you saw a particular segment costing you 2-3x as much for a conversion, you could drop that segment and narrow down to the best-converting audience.  Whether or not you get leads or sales in your campaigns early on, you get a wealth of data. Don’t undervalue this during your first few campaigns. You’re paying for some AI intelligence, and it can be useful in future campaigns.

With Facebook Insights and at the most basic level, you will be able to see how much engagement your ad had, how many people you have reached, and how many impressions you made. You can’t get much better than that.


93% of social media advertisers are using Facebook Ads.

Don’t get left behind, work with KWSM to develop a powerfully targeted digital advertising campaign that will expand your reach and generate leads and more potential customers.

CONTACT US to learn more about developing a digital advertising campaign that will generate awareness, traffic & leads. 

Fill out the form below to start your conversation with KWSM.

Core Values at KWSM a digital marketing agency