For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
When you search the word loyal, you can’t find a definition that doesn’t have a dog in the example. At KWSM, we love our loyal office dogs, but being loyal
Most of us have one goal in mind when it comes to our business and social media: maximum engagement. We want our customers to engage and value our content. It’s
Instagram continues to update its platform to make a more comfortable place for everyone, Twitter gives advice for holiday trends, and Pinterest picks up one of Facebook’s useful features.
When it comes to representing your brand, you need to ask yourself at least these two questions: What is your business, and how do you want to represent it on
A change is going to come – how will it affect the way you use these social media tools? This week on the Social Media Help Desk, host Alexandra Hall,
You may not be hooked yet, but if you look around, do you notice how digital-savvy our world has become? Some feel that their social status is tied to how
Starting in July 2019, our web team has been tracking a hacker group that is exploiting vulnerabilities in over 60 million WordPress websites. They get in through your website’s “backdoor”
You’re not seeing double; you’re just seeing duplicate content. This week, I’m joining the Social Media Help Desk alongside host Director of Operations Stephen Wagner and Content Editor Ivana Hermida.
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
