The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
You may already have a Facebook business account for your company, but are you using it to its fullest potential? Facebook Messenger is a key element in your Facebook business
Many of us are spending more time online and on social media these days. With extra downtime and limited opportunities to step away from our homes, we’re ingesting more content
Do you have a favorite restaurant or small business you frequent in the Orange County area? Since they have likely been forced to close during the coronavirus pandemic, we thought
When the crisis first started, news stories were being released daily. Business owners were making quick decisions and sharing important information with their customers multiple times per week. But we’ve
As the world has come to an abrupt halt because of coronavirus, many businesses are struggling to decide what their next step is. Social distancing and working from home have
The COVID-19 pandemic has brought many unforeseen changes to businesses all over the country, especially those in cities like Atlanta that have mandated Shelter in Place orders. With every person
Las Vegas has seen all non-essential businesses shut down by an official order from Nevada governor Steve Sisolak. Nevada’s newest ghost town faces harsher news as the coronavirus continues to
With the Stay at Home Order in effect, many platforms are giving businesses the tools they need to access their consumer base. Instagram is giving users access to direct messages
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
