For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
As more users spend more time online, the social media platforms are doing their best to make it easy for users to navigate with ease. Facebook is testing out new
You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person
Facebook can be an effective tool to reach your customers where they hang out. Facebook Messenger is an underused tool that makes your marketing campaign more successful. Facebook has 1.3
If there’s one piece of digital marketing your company needs to have in place as Atlanta businesses begin to reopen, it’s a great website. In today’s day and age, users
As the nation begins to slowly reopen, we can expect to see big changes to the way we’ll now interact, shop, and dine. Social Media is no exception; things have
The goal of business-to-business (B2B) marketing is to meet the needs of other businesses rather than consumers (known as B2C marketing). The days of cold-calling are over as more and
With summer right around the corner, it’s a great opportunity to brainstorm a fresh marketing strategy for your Orange County business. As nonessential businesses begin to reopen and customers start
As a part of your Instagram strategy, it’s important to leverage Instagram stories to create nimble and engaging content. Incorporating Stories into your Instagram content plan certainly helps put more
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
