For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Businesses big and small have been forced to switch gears and adjust to the changes brought by COVID-19. New offers and services have been quickly arranged in order for companies
Georgia is one of the first states taking part in reopening businesses and starting the journey back to normalcy after the COVID-19 outbreak. On Friday, April 25, 2020 Georgia governor
Small businesses in Las Vegas are suffering greatly due to indefinite closures caused by COVID-19. Crafty business owners have found ways to get creative with marketing their inventory and services
There is no better time than now to create new features for social media users to test out while they are staying home and that is just what Instagram and
Tracking your business goals is the key to success. Are you also tracking your digital metrics? If not, you should be using Key Performance Indicators. Key Performance Indicators, also known
For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being
With more than one billion users, including 75 percent of all U.S. businesses, Instagram has become part of our culture. With that said, some may be new to the ever-growing
It’s no secret that people across the world are more distanced now than ever before. Families and friends aren’t the only ones finding quarantine to be challenging — many Atlanta
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
