You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person event. Here’s what you need to know to start leveraging this tactic.
What exactly are LinkedIn Events? Much like Facebook, this social media feature allows you to create an event on LinkedIn that you can share with your network or cast out to a wider audience. You can use LinkedIn Events for both your personal profile and your company page. The great thing about this feature is it can be used for both in-person and online events. It’s perfect for professional networking events and mixers. Here are a few different type of events you can create:
- In-person networking events
- Online and offline workshops
- Product launches
- Conferences or summits
- Club/organization meet-ups
Thankfully, the backend setup of LinkedIn Events is quite user friendly and offers a variety of event settings. During setup, you’ll have the opportunity to establish your event’s name, description, location, date/time, and include external links to promote ticket sales. LinkedIn provides a walkthrough on how to correctly create your event.
After you’ve set up your event, it’s time to promote it! Did you know that 80% of marketing leads from social media come from LinkedIn? Make sure you leverage this potential by sharing the event with your network and inviting your connections. You can also post your event in relevant LinkedIn groups, and consider running a LinkedIn ad to promote it.
85% of B2B marketers say lead generation is their most important content marketing goal.
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