The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s a good, no, great idea to be active on Twitter. With over 145 million daily users, Twitter is an effective and efficient place to market your business. But unlike
If you’re anything like us, you work hard to build your Facebook audience and keep them engaged. You also probably put in considerable effort behind the scenes to keep website
Search engine optimization (SEO) is a continuously moving target. As more websites get added to the internet each day, it is important to continually optimize your website to earn and
It’s been over two months since Atlanta businesses began to either shut down completely or switch to remote operations due to COVID-19. However, in the last few weeks, we’ve seen
From scheduling and reporting software, to project management software and CRMs, there are plenty of heavy-hitting tools for social media managers, but sometimes it’s the small things that make the
At KWSM, our skills and experience extend beyond digital marketing, and often, our digital work is part of a bigger marketing strategy. In 2018, we had the chance to collaborate
Las Vegas is the nation’s top city for trade show events. It’s no secret that the massive cancellations of trade shows and events hit the B2B community hard. This sparkling
During this time when so many companies are suffering due to business closures and lack of spending, many business owners are turning to social media for guidance. Social media platforms
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
