For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
LinkedIn Ads are becoming increasingly more popular for businesses looking to generate new business online. Since it is mainly used in a professional setting, it is especially popular with B2B
Many non-essential businesses have had to get creative and think of new ways to market during the global pandemic. With closed doors, the world turns online. Even though the San
I’ll cut right to the chase. COVID-19 has been scary — not just for individuals afraid of getting sick or losing their jobs, but for companies as well. No business
The quarantine and stay-at-home order has kept many of us from our normal rituals, but the power of technology, and a little flexibility from our team, ensures that nothing keeps
Hotel casinos in Las Vegas are beginning to emerge from their hiatus caused by the COVID-19 outbreak. MGM Resorts International, one of the hospitality giants on the strip, revealed their
At a time when staying home is the new normal, social media platforms such as LinkedIn, Facebook and YouTube are working on new features that Marketers can use to create
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being
The Pinterest community is dominated by users looking to be inspired. Health and fitness are among some of the most popular topics on the platform. Is Pinterest a part of
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
