The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you’ve ever done traditional marketing, you may know that billboards are popular along busy freeways because thousands of drivers have nothing better to do when they are sitting in
Is your Atlanta business struggling to stay afloat amid COVID-19? It seems even though many have reopened their doors, the pandemic is still wreaking havoc on local businesses in various
Business owners post content to appeal and engage their audience. After a while, it may be difficult to think of new content that your audience will love. Creating brand new
We send 9 billion texts per day on average, but that doesn’t mean that we always want to read when we consume content. This week, Twitter and Google launch audio
KWSM Social Media Bootcamp is back this August, and this time it’s virtual. Historically, our Bootcamps are a 4-week learning opportunity for business owners or marketing managers to deepen their
“We tried traditional marketing tactics such as print with little to no success and decided to invest our resources into digital marketing strategies. The investment has proved to be a
Orange County health officials recently announced that nail salons would be a part of the next round of businesses cleared to reopen their doors. As a salon owner in OC,
As restaurants reopen across Las Vegas, it’s time to get your customers in the door. While everyone is tired of being at home, many are reluctant to dine out, wondering
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
