For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
The hospitality industry took a big hit as travel plans around the world were canceled due to the pandemic. As hotels in Orange County reopen, they must communicate with their
If you manage a Facebook page, you may fondly recall when anyone was able to edit any link preview to a post. In an effort to crack down on misinformation
Small business owners understand – you don’t have endless funds to spend on marketing (or any single facet of your business for that matter). When money is spread thin, good
Looking for an edge for your online ads? YouTube is bolstering the opportunity for e-commerce sales with new product listings. YouTube Ads eCommerce Product Listings YouTube is trying to make
Like many other major cities, Las Vegas reopened its doors cautiously in early June. With strict measures in place, casinos, movie theaters, restaurants, and bars welcomed back guests. You likely
Hashtags are an important piece of most social media marketing campaigns. Whether your focus is Instagram, Twitter, or even Tik Tok, using a branded hashtag can help you keep track
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face
The Occupational Safety and Health Administration (OSHA) recently released new guidelines for employers to practice COVID-19 control and prevention when employees return to work. As our community reopens, Orange County
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
