For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to
Here at KWSM, we thrive on teamwork. Though we have multiple offices located around the country, we communicate with each other constantly throughout the day – brainstorming ideas, reviewing each
LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a
Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot
This time of uncertainty has been difficult for countless businesses in Orange County. This week, Governor Newsom of California has ordered that businesses such as gyms, nail salons, movie theaters,
When you think of live streaming on social media, you probably think of celebrities and teen influencers before you think of B2B companies. Those users take full advantage of social
If your business’s marketing strategy has been ‘post on social media quickly and then move on with your day,’ it’s time for a change. In today’s digital world, the post-and-go
In the news this week, Instagram, Facebook, and YouTube provide users with features that will help them find what they need whether it be an answer to their questions, an
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
