How YouTube Is Fostering More Inclusive Content

Jul 2020

As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as a way to hold Facebook more accountable for how it handles such content, but it’s all part of a larger conversation about cultural representation and equality across-the-board.

As the largest video-sharing social media site in the world, YouTube certainly knows the importance of producing more diverse and inclusive content. That’s why the media giant has designed a course to help users foster greater inclusion and create change one channel at a time.

If you’re not familiar with YouTube’s “Creator Academy,” it’s a free series of classes invented to inspire, challenge, and help users build their skills. One of their newest courses, “Creating Inclusive Content,” addresses representation and provides a checklist of notes allowing the content creators to see how their channel is measuring up. It also includes a section about how to appeal to a wider and more broadly-diverse audience, tips on how to add more comprehensive content and ways to engage and support other creators.

Did you know that YouTube reaches more 18 to 49-year-olds than any broadcast or cable TV network?

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