For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Influencers have dominated Instagram in recent years, proving the effectiveness and power behind a personal brand on social media. Now that businesses are recognizing the use of influencers as a
In midst of the COVID-19 pandemic, nationwide protests, an upcoming presidential election and a call to boycott advertising on the most popular social media site in the world, Facebook is
Managing a variety of social media accounts can be difficult, especially when you are not sure how to keep your profiles up-to-date, professional, and on-brand. The key to keeping your
User-Generated Content, or UGC, is the kind of collateral every brand dreams of. Not only can it give you a ready-made library of social media and web content, but it
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if
As we begin to enter a stage of lockdowns, platforms such as Facebook, Instagram and Pinterest are planning ways to make the transition easier and to assist businesses with their
2020 has been a difficult year for business owners in Las Vegas and around the world. Many have changed their normal operations and had to look to alternative marketing strategies.
Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
