The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
KWSM has recently brought on four new members to our digital marketing team in Atlanta! We are incredibly fortunate to continue growing our team in the midst of COVID-19, and
During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea
Crises are an inevitable part of running a business. And while you can’t control when they may happen, you can create an action plan for when they do happen. Companies
When it comes to social media marketing, your brand is likely not a stranger to the big players – Facebook, Instagram, Twitter, LinkedIn, and YouTube. Utilizing any combination of these
A landing page is an integral part of driving conversions for your business online. Whether the goal is collecting emails, joining a newsletter, or making a purchase, you want to
While businesses try to get back into the swing of things and prepare for the post-COVID world, platforms such as Pinterest, Facebook, and Twitter work on maximizing audience reach for
As an entertainment destination, Las Vegas is known for its unique fitness businesses that appeal to both locals and tourists. From pole studios to acrobatic facilities to boot camps and
Instagram can be an incredibly powerful tool for your business when used to its full potential. Between influencers, collaborations, networking and paid ads, there are many moving parts to the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
