The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of
When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you saw, but likely your answer
Beauty brands are constantly changing by updating products or introducing a new beauty line. Keeping your followers excited about your products is necessary to ensure your social channels stay active
In the news this week, YouTube, Instagram, and Facebook have been making some major moves! From keeping a closer eye on the behaviors on their platforms to adding new features,
Fall is in the air, and it’s time to freshen up your Las Vegas digital marketing strategy for the coolest season of the year. Locals are looking for more ways
Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and
There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
