For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
There are many different elements you need to think about when launching a successful local marketing campaign. From including the most up-to-date information to ensuring your landing pages are easy
No one wants to be in last place. Platforms like Pinterest, Google, and Facebook are doing their best to innovate and stay ahead in the digital world. We share some
Now more than ever businesses are moving towards automating their marketing to save both energy and time. As a business owner, the decision to put your efforts into either operations
As a Las Vegas business owner, you’re constantly looking for new ways to reach your local customers. Whether you focus on products or services, social media marketing can help deliver
Linkedin has always proven to be an effective professional networking tool. Now, amidst the COVID-19 pandemic, it is becoming an increasingly necessary part of business. As many companies continue to
While adding video to your marketing strategy can be more time consuming and depending on the quality – more costly – video is rapidly becoming one of the most powerful
Your law firm’s website is up and running, but do you know if it is really working for you? Your website should be the hub of all your marketing efforts,
Local search is a powerful tool for small businesses, and your San Diego business is no exception. Because 80% of consumers use local search to find information, optimizing your business
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
