4 Tips to Improve Email Automation For Your Business

Sep 2020

neon sign on plain wall displaying the word hello inside a speech bubbleNow more than ever businesses are moving towards automating their marketing to save both energy and time. As a business owner, the decision to put your efforts into either operations or marketing can be difficult, but email automation may be the answer you’re looking for. One of the most common automated methods that business owners use is email marketing, which can be very effective if done properly.

Whether your business already utilizes email marketing or plans to implement it soon, you want to ensure that your emails are curated with care. Follow our advice and consider these tips to improve your email marketing strategy.

Match Your Brand

Emails sent to your audience should have a clear message and action that you want the receiver to take. Once you’ve established your message, you can begin designing the email, which should match the look and feel of your brand. The person receiving your email should know straight away who it is from. You can achieve this by using your brand colors for consistency and your logo at the header of the email to help with brand recognition.

Make It Accessible

While an email should be visually appealing, it should also be accessible to anyone who receives it. This means ensuring that the recipient can access, view, and engage with your email without an issue. Take the opportunity to remove barriers that can negatively affect the way audience members view your business or make them feel left out. To be more accessible, do research and find tools to help you with ADA accessible designs.

Have Good Flow

Just like a conversation, your email should have a good flow to get your message across. Start with a greeting and keep your message short and to the point. It doesn’t mean that you should be concise every time, but consider what you are saying in your email and decide whether less is more. If you are writing informatively and have a block of text, consider using headers to better organize the message. Lastly, end on a goodbye or with a call to action for the reader. Remember, every conversation has a beginning, middle, and end.

Layer In Personality

Use your brand personality to help you deliver your message with emotion. When your audience receives an email from you, it should not sound as if it were written by a robot. Depending on your email automation platform, you may have the option to use merge tags, which pulls information from your email list to create a more unique experience for the reader. If that is not available, try to be creative and fun with your messaging to add to the effect. 


megaphoneAutomation emails generate 320% more revenue than non-automated emails.

Does your business need help with marketing automation? At KWSM, we create fully-customized marketing plans to inform and engage your audience.

CONTACT US to learn about how we can create an effective email marketing strategy for your business.



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