For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Your marketing strategy may start with social media, but if you don’t have a strong landing page capturing traffic on your website, you’re likely missing out on valuable conversions. To
We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While
Creating social media accounts for your brand is a good start to reach your customers and audience online, but your efforts shouldn’t stop there. To keep your social channels active
As Las Vegas navigates the changing restrictions due to the ongoing pandemic, many business owners are looking at new ways to stay successful in the new year. For most of
Strong search rankings are fundamental for business-to-business (B2B) companies looking to succeed with their digital marketing strategies. Content marketing strategies like blogging can be used for B2B companies to improve
The average consumer sees about 5,000 ads per day, making it easy for them to feel uncomfortable or overwhelmed. Your law firm can stand out from the noise of paid
Many San Diego businesses already have some kind of social media strategy in place, but the holidays are a special time and often require a different approach to really get
With so many major social media platforms out there, Pinterest may not be at the top of your list when it comes to focusing your marketing energy. But for many
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
