For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
When many people think of corporate philanthropy, they think of massive enterprises throwing money at charitable organizations for the sole purpose of good publicity or tax benefits. But the majority
2020 was a difficult year for many businesses. In light of the pandemic and the challenges it presented, digital marketing efforts helped many business owners keep their doors open. As
The year has just begun, and there are endless possibilities to expand your customer base. There are new digital marketing trends taking the industry by storm, and your business can
To establish a community around your business on social media, you need an engaged audience. These are the people who will remember you – and continue to buy your products
When was the last time you took inventory of your marketing collateral? If you’re struggling to find the time or creativity to develop campaign after campaign with new content, taking
If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to
Instagram is a visual platform that connects people and businesses through pictures and videos. The app is always looking for ways to innovate and excite users, and last summer Instagram
Email marketing is one of the most effective tactics your brand can use to connect with your audience. It is also a cost-effective way to promote your products and services
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
