For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Podcasting has seen a steady increase in popularity over the past few years. With a wide variety of subjects and 144 million active listeners, podcasts can be a major marketing
Advertisers are finding that even though Facebook video and photo ads are practically indistinguishable in terms of reach, video ads are outperforming photo ads in terms of engagement. Facebook video
When you think about the success of a project or presentation, you likely think about the execution and the results. However, your success is not entirely dependent on how well
You might already know that creating a presence on social media is a great way to generate some buzz around your company. If you’re not sure which platforms will help
Your website is a credibility piece for your brand and acts as the hub of your digital marketing strategy. If your online marketing is successful, you will be able to
As you continue to grow and execute a digital marketing strategy for your business, looking for new ways to showcase your brand and work towards marketing goals is essential. After
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March,
If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
