For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
If you want to engage with Millennials or those in Generation Z, utilizing Snapchat as part of your social media marketing strategy may be useful for your business. Snapchat is
In 2020, many retailers noticed an increase in their e-commerce activity, thanks to the COVID-19 lockdown. E-commerce sales were around $861 billion, which is up 44% from 2019. It looks
Newsletters are a great way to show your customers or community that your company recognizes what’s important to them. Email newsletters can also be used to provide potential customers with
Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why they should choose you. As
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product
In 2021 Twitter will celebrate its 15th year of providing users a space to communicate with each other, and the platform shows no signs of user activity slowing down. In
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about these changes before their full
Social media channels can function as well-oiled machines to boost your business when you’re constantly pumping out content. However, it’s important to take time to analyze whether what you’re doing
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
