How to Use YouTube as a Marketing Tool for Your Business

Mar 2021

Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product or service while also integrating a fun, interactive element. 


Video marketing has continued to become an important part of showcasing your business digitally. YouTube is rapidly growing and is now one of the most popular websites in the world. Now, more than ever, businesses are utilizing YouTube to engage with customers and showcase their products. 


So how can you get in on the action? Read on to discover how you can utilize YouTube as a marketing tool this year. 


Connect With Customers Through Education 


Businesses have a unique opportunity on YouTube to entertain and educate their target audience in areas where they have expertise. 


Providing these insights and thought leadership can benefit your customer base and further influence them to purchase your product or service. Educate your consumers in creative ways like developing demonstration videos and explaining industry trends. 


Utilize a Call-to-Action 


A call-to-action invites a user to take a specific action with your business. This message could be centered around asking them to visit your website or sign up for an email newsletter. 


YouTube has many places where you can include a call-to-action. The most personal approach is to think about what action you want your customer to take and ask them directly. To further this effort, add links in the description to guide customers to the right place. 


In addition, you can add buttons with links in all of your videos. The most effective way to do this is to place them at the beginning or the end so that they are easily accessible. 


Design Your Channel Layout with Intention 


Since you are creating great content, your channel’s home page layout should reflect your efforts. Your layout should be professional, engaging, and branded. The look and feel should be cohesive with what is displayed on your website and blog. 


In addition, you’ll want to add links to your website and social media pages in the main YouTube banner photo. Then, customize your playlists and be sure to have a featured video as the main spotlight to get people familiar with your business. 


Engage Through Comments 


Finally, engage with your audience via the comment section. This is a great place to make a sale, answer a question, or show off your customer service skills. In addition, YouTube’s algorithm ranks and promotes videos based on the number of likes, shares, and comments.


To generate even more buzz on your videos, pin a question at the top of the comments feed and get your customers engaged by asking them to respond. 


Video marketing is continuing to grow due to its ability to educate customers while also showcasing personality and building emotional connection. YouTube is a great platform to get your audience engaged and familiar with your products and services. 


YouTube has 2.3 billion users worldwide. 


Do you need to start marketing your company through video but aren’t sure how to get started? 


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