The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Email marketing is an effective way to drive traffic back to your website, build relationships with your audience, and showcase your industry expertise. Email drips are one main tactic many
Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority,
Everyone is talking about the newest social media addition, Facebook Reels. With the recent growth in popularity from TikTok, Facebook has been trying its hand in creating a similar video
Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is
When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and
Are you looking for new ways to boost your engagement on Twitter? Or looking for ways to better serve your audience via Twitter? Twitter is the most conversational social media
Privacy policy gaps can leave your business susceptible to a lot of legal issues. Although many business owners aim to set their teams up for success, it can be difficult
If you are looking for a new unique and exciting way to interact with your audience, you might want to consider running contests on social media. This method opens the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
